Shine-free, matte, even: Gucci’s Sérum De Beauté Fluide Matifiant, the new mattifying primer that keeps makeup looking fresh while leaving skin feeling cared for. The highly sensorial and non-sticky cool gel formula is developed for all skin types and designed to beautify one’s unique features, rather than mask them. Gliding easily onto the skin, it blends seamlessly with foundation for a natural, non-cakey and long-wearing makeup finish, but can also be used alone to even out and blur imperfections on the skin.

The formula
Enriched with a seboregulator complex of Moambe Jaune Tree extract, Salicylic Acid, and Bamboo powders, the formula of this lightweight primer controls shine all day long, blurs the look of the pores and improves makeup wear. Infused with caring ingredients such as Hyaluronic Acid and Glycerin, Sérum De Beauté Fluide Matifiant creates a naturally perfected and unified complexion. Rose Centifolia distillate soothes the skin and provides antioxidant power to the face primer. The gliding formula will leave skin looking beautiful and enhanced, whether the primer is worn alone or in preparation for a fuller look.

The design
The Gucci Beauty Sérum De Beauté Fluide Matifiant is presented in a luxurious heavy glass bottle with an ivory frosted finish, an ivory shine nozzle, cap and collar, and a gold pump. The Gucci logo appears in gold hot foil across the glass bottle, as does the name and description of Sérum De Beauté Fluide Matifiant.