A sulfate-free hydrating shampoo that gently removes buildup and infuses hair and scalp with omega-7-rich sea buckthorn for soft, silky, bouncy hair.

Hair Type : Straight, Wavy, Curly, and Coily

Hair Texture : Fine, Medium, and Thick

Hair Concerns :
– Dryness
– Frizz
– Color Safe

Key Benefits :
– Visibly improves scalp condition
– Gently cleanses scalp and hair
– Fatty acids weightlessly hydrate and revive dullness

Highlighted Ingredients :
– Coconut Acid: Removes extra sebum and product buildup from scalp and hair; is also full of fatty acids to give hair a healthier, shiny appearance.
– Sea Buckthorn: Rich in fatty-acid omega-7, making it the holy grail for all things hair.

What Else You Need to Know : A little goes a long way with this concentrated formula. Normcore is infused with a cocktail of vitamins and antioxidants to gently cleanse and hydrate hair, leaving it soft and shiny. Don’t forget to emulsify in your hand before massaging into the scalp for optimized foaming results.

Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

Fragrance Description: Notes of warm vanilla, spicy sweet clover, and fresh citrus create an intoxicating scent.