A gently effective, cream cleanser that washes away daily buildup without stripping skin for a soft, luminous complexion.

The First Wash of Rice
For centuries, Japanese women have rinsed the delicate grains of rice in preparation for cooking and have repurposed the leftover milky water within their beauty rituals. Known as the first wash of rice, this nutrient-rich byproduct serves as a vital source of vitamins A, B2, B12, and E, as well as moisturizing proteins that soften and boost the luminosity of hair and skin.

The Importance of Purification in Japan
Kiyome means purification in a general sense; cleanse in a literal sense. From traditional ceremonies to everyday life, it is threaded throughout Japanese culture. Whether cleansing the hands and mouth to make one’s self pure before entering a temple or washing your face at the end of the day, it’s a physical act that cleanses mind and soul and shows respect for yourself and others.

CLINICAL RESULTS:
After 1 Use:

• Clarifies & softens**
• Plumps & hydrates**
• Skin looks healthier**

After 6 Hours Proven to boost skin’s hydration on average by +41%*

After 1 Week:

• 100% agreed skin has a healthy glow***
• 96% agreed skin looks clarified**
• 92% agreed skin felt softer**
• 88% agreed skin feels more hydrated**

*N=21 panelists, evaluated via Bio-Instrumentation (Novameter)
**N=25 panelists, evaluated via self-assessment